5 Jun 2017

Storyboarding


Click on image (or use Printable Paper link in Websites list) to access storyboard templates that you may find useful.

19 May 2017

Induction Lesson Booklet


The Importance Of Repetition

The Importance Of A Great Video - a-ha Take On Me

Below is the same song (give or take a few tweaks to the musical arrangement) which failed to chart, the second "correct" version arranged by Alan Tarney also failed to chart. The final version featuring Tarney's arrangement and the new video by Billie Jean Director Steve Barron, sold 1.5 million copies in a week and won 6 VMA's.

In terms of editing the original has an edit every 2.6 (approximately 65 shots) seconds, whilst the second video contains approximately 180 shots meaning an edit or "cut" every 1.25 seconds. The second video also contains a stronger narrative element, sacrificing the performance element of the video.

With the advent of the music video, the visual became more important than the music. Bare this in mind when planning yours.




Here's the 'iconic' version







Andrew Goodwin

Andrew Goodwin received his Ph.D. in Cultural Studies from the University of Birmingham, England. He is the author of a well-known book on Music Television and cultural theory (Dancing in the Distraction Factory. Music Television and Popular Culture, University of Minnesota Press) and he has published numerous articles on media and cultural theory. His areas of interest include media aesthetics, critical theory and popular music. Professor Goodwin serves on the Editorial Board of Popular Music & Society, is a Corresponding Editor for Media, Culture & Society and writes for Tricycle, Inquiring Mind, and theworsthorse.net. He is currently writing a book about Led Zeppelin.


Welcome!

At A2 you will be expected to create a Music Video as well as an Album Digi Pack and Poster promoting your band. This blog aims to cover the basics of this process.

Posts will be split into theory and inspiration. You will be expected to apply the theory you discover here to your own work.

9 Jul 2015

Star Image

Select a music video.


Print screen 8 shots of the lead singer and analyse the mise en scene of the 'shot'

13 Sep 2012

Disjunture and Performance

This video from Internet Forever is the perfect example of low fi disjuncture and performance. Not including the stop motion sequences there are approximately 100 shots in this 180 second video, there is repetition throughout and frequent use of montage